Get that end of the day, closing act approach from industry veteran Nuno Bernardo and idea handler Paul Tyler. It’s one thing to be inspired by the latest industry trends and models filling out media conferences and LinkedIn feeds, but unless you unpack, decode and contextualise, there's little hope of adopting any new norm.

Nuno and Paul have brought together a series of conversations that capture their restlessness. These probings and reflections summarise their combined experiences of what’s circulating across today's conferences, markets, forums, workshops and labs. To book either consultant, click on the links below.

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# 5 - When content has a home and when it is homeless

Before creating relevance for your media content, you first need to know whether or not it has a ‘home’ and what that ‘home’ will bring.