Get that end of the day, closing act approach from industry veteran Nuno Bernardo and idea handler Paul Tyler. It’s one thing to be inspired by the latest industry trends and models filling out media conferences and LinkedIn feeds, but unless you unpack, decode and contextualise, there's little hope of adopting any new norm.

Nuno and Paul have brought together a series of conversations that capture their restlessness. These probings and reflections summarise their combined experiences of what’s circulating across today's conferences, markets, forums, workshops and labs. To book either consultant, click on the links below.

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#2 - The Media industry needs to invent new models, not copy others

For twenty years, digital has sent media makers scrabbling about, searching for better development, production and business models to follow. But you can’t simply take a model from one domain and expect it to fit another. The link mentioned at the top of the piece refers to Henrik Kniberg’s take on the essence of iterative & incremental development within software.